Netflix price history

Netflix Basic (1-stream, SD) was phased out for new subscribers in July 2023 and fully discontinued in July 2024. The Standard with Ads plan launched November 2022 and received its first price increase in January 2025.

Standard with Ads
Effective Date Price/mo Change
[1][2][3] $6.99 Launch
[1][2] $7.99 â–² 14%
[1][2] $8.99 â–² 13%
Basic (discontinued)
Effective Date Price/mo Change
[1][2][3] $7.99 Launch
[1][2] $8.99 â–² 13%
[1][2] $9.99 â–² 11%
[1][2] $11.99 â–² 20%
This plan was phased out for new subscribers on 2023-07-19. (Netflix drops $9.99 per month Basic plan in US and UK | PCMag)
Netflix ended this plan for all remaining subscribers on 2024-07-18. (Netflix ends its cheapest ad-free subscription | NPR)
Standard
Effective Date Price/mo Change
[1][2][3] $7.99 Launch
[1][2][3] $8.99 â–² 13%
[1][2] $9.99 â–² 11%
[1][2] $10.99 â–² 10%
[1][2] $12.99 â–² 18%
[1][2] $13.99 â–² 8%
[1][2] $15.49 â–² 11%
[1][2] $17.99 â–² 16%
[1][2] $19.99 â–² 11%
Premium
Effective Date Price/mo Change
[1][2][3] $11.99 Launch
[1][2] $13.99 â–² 17%
[1][2] $15.99 â–² 14%
[1][2] $17.99 â–² 13%
[1][2] $19.99 â–² 11%
[1][2] $22.99 â–² 15%
[1][2] $24.99 â–² 9%
[1][2] $26.99 â–² 8%

Disney+ price history

Ads tier introduced December 2022. Disney plans to fully integrate Hulu into Disney+ by end of 2026 under 'Project Gemini.'

Basic (with ads)
Effective Date Price/mo Change
[1][2] $7.99 Launch
[1][2] $9.99 â–² 25%
[1][2] $11.99 â–² 20%
Premium (no ads)
Effective Date Price/mo Change
[1][2] $6.99 Launch
[1][2] $7.99 â–² 14%
[1][2] $10.99 â–² 38%
[1][2][3] $13.99 â–² 27%
[1][2] $15.99 â–² 14%
[1][2] $18.99 â–² 19%

Hulu price history

Disney agreed to buy out NBCUniversal's remaining stake in Hulu in 2023 and completed full ownership in July 2025. According to Disney, 'There are no current plans to sunset the Hulu app,' but Hulu content is planned to be fully integrated into Disney+ by end of 2026 under 'Project Gemini.'

With Ads
Effective Date Price/mo Change
[1][2] $9.99 Launch
Hulu officially launched on 2008-03-12 as a free, ad-supported service. (NBC and News Corp. launch Hulu.com | CNBC)
The free tier remained available until it was shut down in 2016. (Hulu Bids Goodbye to Its Free Service – The Wall Street Journal)
[1][2] $7.99 â–¼ 20%
[1][2] $5.99 â–¼ 25%
[1][2] $6.99 â–² 17%
[1][2] $7.99 â–² 14%
[1][2] $9.99 â–² 25%
[1][2] $11.99 â–² 20%
No Ads
Effective Date Price/mo Change
[1][2] $11.99 Launch
[1][2] $12.99 â–² 8%
[1][2] $14.99 â–² 15%
[1][2] $17.99 â–² 20%
[1][2] $18.99 â–² 6%

HBO Max price history

Launched as HBO Now in April 2015. Rebranded to HBO Max in May 2020. Rebranded to 'Max' in May 2023 to reflect expanded Warner Bros. Discovery content. Rebranded back to HBO Max in Summer 2025. Ad-supported tier launched June 2021.

Basic With Ads
Effective Date Price/mo Change
[1][2] $9.99 Launch
[1][2] $10.99 â–² 10%
Standard
Effective Date Price/mo Change
[1][2] $14.99 Launch
This was the launch price of HBO Now, the predecessor service. HBO Max launched on 2020-05-27 at the same price of $14.99. (HBO Max launched at $14.99/mo in May 2020)
[1][2][3] $15.99 â–² 7%
[1][2][3] $16.99 â–² 6%
[1][2] $18.49 â–² 9%
Premium
Effective Date Price/mo Change
[1][2] $19.99 Launch
[1][2][3] $20.99 â–² 5%
[1][2] $22.99 â–² 10%

Apple TV price history

Rebranded from 'Apple TV+' to simply 'Apple TV' in October 2025. No ad-supported tier and no free tier — available only as a paid subscription or bundled with Apple One.

Monthly
Effective Date Price/mo Change
[1][2][3] $4.99 Launch
[1][2][3] $6.99 â–² 40%
[1][2][3] $9.99 â–² 43%
[1][2][3] $12.99 â–² 30%

Peacock price history

The free ad-supported tier closed to new subscribers in 2023. Peacock Select ($7.99/mo) launched in July 2025 as a lower-cost tier with limited content.

Premium (with ads)
Effective Date Price/mo Change
[1][2] $4.99 Launch
An ad-supported free tier with limited content also launched on this date. (NBCUniversal Unveils Peacock)
[1][2] $5.99 â–² 20%
[1][2][3] $7.99 â–² 33%
[1][2][3] $10.99 â–² 38%
Premium Plus (no ads)
Effective Date Price/mo Change
[1][2] $9.99 Launch
[1][2][3] $11.99 â–² 20%
[1][2][3] $13.99 â–² 17%
[1][2][3] $16.99 â–² 21%
Select (with ads, limited content)
Effective Date Price/mo Change
[1][2][3] $7.99 Launch

Paramount+ price history

Launched as CBS All Access in 2014, rebranded to Paramount+ in March 2021. The Essential (ad-supported) tier launched June 7, 2021, three months after the Premium tier. Showtime content was bundled into the Premium tier in June 2023.

Essential (with ads)
Effective Date Price/mo Change
[1][2] $4.99 Launch
[1][2][3] $5.99 â–² 20%
[1][2][3] $7.99 â–² 33%
[1][2][3] $8.99 â–² 13%
Premium
Effective Date Price/mo Change
[1][2][3] $9.99 Launch
[1][2][3] $11.99 â–² 20%
Showtime content was bundled into the Premium tier at this price change. (Paramount+ with Showtime launches at $11.99 per month | TechCrunch)
[1][2][3] $12.99 â–² 8%
[1][2][3] $13.99 â–² 8%

Prime Video price history

Prime Video is included with an Amazon Prime membership ($14.99/mo or $139/yr). A standalone subscription ($8.99/mo) is also available without Prime. Ads were introduced in January 2024 at no price change; an additional monthly fee is required to remove them.

Standalone (with ads)
Effective Date Price/mo Change
[1][2][3] $8.99 Launch
Ads were introduced on this date at no price change to the standalone plan. An additional monthly fee is now required to remove ads. (Amazon shares an update on Prime Video, introduces limited ads)
Ad-Free Add-On
Effective Date Price/mo Change
[1][2][3] $2.99 Launch
[1][2] $4.99 â–² 67%
Standalone (Ad-Free)
Effective Date Price/mo Change
[1][2] $8.99 Launch
[1][2][3] $11.98 â–² 33%
$11.98 = $8.99 standalone + $2.99 ad-free add-on. The standalone plan price did not change; this reflects the total cost to maintain an ad-free standalone subscription. (Amazon shares an update on Prime Video, introduces limited ads)
[1][2] $13.98 â–² 17%
$13.98 = $8.99 standalone + $4.99 ad-free add-on. (Prime Video's new ad-free subscription costs $4.99)