HBO Max Price History
HBO Max (Premium) currently costs $22.99/month in the US — up from $19.99 at launch in , a 15% increase across 2 hikes.
Launched as HBO Now in April 2015. Rebranded to HBO Max in May 2020. Rebranded to 'Max' in May 2023 to reflect expanded Warner Bros. Discovery content. Rebranded back to HBO Max in Summer 2025. Ad-supported tier launched June 2021.
| Effective Date | Price/mo | Change |
|---|---|---|
| $9.99 | Launch | |
| $10.99 | ▲ 10% |
| Effective Date | Price/mo | Change |
|---|---|---|
| $14.99 | Launch | |
| $15.99 | ▲ 7% | |
| $16.99 | ▲ 6% | |
| $18.49 | ▲ 9% |
| Effective Date | Price/mo | Change |
|---|---|---|
| $19.99 | Launch | |
| $20.99 | ▲ 5% | |
| $22.99 | ▲ 10% |
Frequently asked questions about HBO Max pricing
How much is HBO Max per month in 2026?
HBO Max costs $22.99/month for the Premium plan as of October 21, 2025. The cheapest plan is the Basic With Ads tier at $10.99/month.
How much has HBO Max gone up over time?
The Premium plan launched at $19.99 in May 23, 2023 and now costs $22.99 — an increase of 15% across 2 price rises.
When did HBO Max last raise prices?
HBO Max last changed the Premium price on October 21, 2025, moving to $22.99/month.
Does HBO Max have an ad-supported plan?
Yes. The Basic With Ads plan costs $10.99/month, the lowest-priced way to subscribe to HBO Max.