Hulu Price History
Hulu (No Ads) currently costs $18.99/month in the US — up from $11.99 at launch in , a 58% increase across 4 hikes.
Disney agreed to buy out NBCUniversal's remaining stake in Hulu in 2023 and completed full ownership in July 2025. According to Disney, 'There are no current plans to sunset the Hulu app,' but Hulu content is planned to be fully integrated into Disney+ by end of 2026 under 'Project Gemini.'
| Effective Date | Price/mo | Change |
|---|---|---|
| $9.99 | Launch | |
| $7.99 | ▼ 20% | |
| $5.99 | ▼ 25% | |
| $6.99 | ▲ 17% | |
| $7.99 | ▲ 14% | |
| $9.99 | ▲ 25% | |
| $11.99 | ▲ 20% |
| Effective Date | Price/mo | Change |
|---|---|---|
| $11.99 | Launch | |
| $12.99 | ▲ 8% | |
| $14.99 | ▲ 15% | |
| $17.99 | ▲ 20% | |
| $18.99 | ▲ 6% |
Upcoming changes for Hulu
Disney is winding down the standalone Hulu app and migrating its content into Disney+ under a plan called 'Project Gemini,' targeted for the end of 2026. The app would be decommissioned once users transition, though Disney says there are 'no current plans to sunset' it.
Frequently asked questions about Hulu pricing
How much is Hulu per month in 2026?
Hulu costs $18.99/month for the No Ads plan as of October 17, 2024. The cheapest plan is the With Ads tier at $11.99/month.
How much has Hulu gone up over time?
The No Ads plan launched at $11.99 in September 2, 2015 and now costs $18.99 — an increase of 58% across 4 price rises.
When did Hulu last raise prices?
Hulu last changed the No Ads price on October 17, 2024, moving to $18.99/month.
Does Hulu have an ad-supported plan?
Yes. The With Ads plan costs $11.99/month, the lowest-priced way to subscribe to Hulu.